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Meet Bakery Bling™ CEO and founder, Lauren Brooks — the momtrepreneur of three built a whimsical world of shimmering sweets from the ground up by turning a line of glittery cocktail rimmers into an innovative baking empire.
For Lauren, the road to sparkling success was not paved with gold and glitter. Through the creation of her first product line, Glass Glitz™, she discovered that edible glitters on the market were not actually edible. These glitters were made with microplastics and 'non-toxic' chemicals and were meant to be removed before serving. With a glimmer of hope and plenty of research, Lauren and her team launched the first 100% edible glitter made with FDA-approved ingredients.
After identifying the need for a similar product in the baking industry, a new star was born! Lauren rebranded the product line and Bakery Bling™ introduced the first edible glitter sprinkles of its kind: Glittery Sugar™. With the increasing popularity of Glittery Sugar™, Lauren was able to turn her dreams into reality - expanding the brand through Designer Cookie Kits, Gingerbread Houses and Cake Decor.
The Designer Cookie Kit was the first revolutionary line that led to Bakery Bling™'s success. As a busy mom herself, Lauren wanted to create a product that would allow working parents to be creative and hands on with their children without adding more stress or clean-up time in the kitchen. Each Designer Cookie Kit comes with everything you need to decorate right out of the box and are available in designs to celebrate every theme, holiday and occasion!
Through the creation of the Designer Gingerbread House line, Lauren invented a way to assemble cookie houses in seconds! With patent-pending thermoform technology, the Insta-House™ changed game for decorating holiday houses, making it easy and enjoyable for all ages!
Within a blink of an eye, Lauren went from packing orders in her kitchen, to making and manufacturing all of her own products in Bakery Bling™’s very own 100,000 sq. ft. HQ located here in the fabulous USA! Even after doubling in sales each year, Bakery Bling™ has always stayed true to what inspired it all - not only including edible glitter with each product, but 100% edible ingredients that are also dairy-free, nut-free, and certified kosher.
Lauren has went on to win several awards for her work through Bakery Bling™ including EY Entrepreneur of the Year and WPO 50 Fastest Growing Women-Owned Businesses.